Asaba Business Community Tradefair
Through our annual and monthly vendor Tradefair, we successfully brought together local vendors and buyers. These events, which typically drew 100–120 vendors and up to 2,000 visitors, had a clear impact: many participating vendors were able to secure long-term contracts and boost their regular sales.
Objective: To provide a dynamic platform for local vendors to expand their market reach, secure new clients, and increase sales by connecting them with a large and diverse audience of institutional and individual buyers.
Outcomes: Our tradefair successfully facilitated business growth for participating vendors. They reported securing multiple repeat institutional buyers and achieving a noticeable increase in their weekday sales, demonstrating the long-term commercial impact of the events.